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  • June 2015 (Revised February 2017)
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Uber and Stakeholders: Managing a New Way of Riding

By: Rosabeth Moss Kanter and Daniel Fox
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

By 2015, technological innovations—the smartphone and the advanced data connectivity that enabled it—created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing services. Uber, a five-year-old startup, enabled users to order private rides via a smartphone app. In mid-2015, the company had achieved pre-IPO market valuation of $50 billion, with operations in 311 cities in 58 countries. Despite its scale and success, Uber often found itself embroiled in controversy, with resistance from a broad range of unhappy stakeholders—regulators, competitors, drivers, and even some customers and partners—across the U.S. and the world. Could Uber continue on this route?

Keywords

Uber; Ride-sharing; Sharing Economy; Transportation Network Company; Leadership And Change Management; Stakeholder Management; Managing Change; Leadership; Regulation; Smartphones; Web-enabled Application; Disruptive Technology; Startup Management; Entrepreneurship; Business and Stakeholder Relations; Transportation; Mobile Technology; Transportation Industry; Technology Industry

Citation

Kanter, Rosabeth Moss, and Daniel Fox. "Uber and Stakeholders: Managing a New Way of Riding." Harvard Business School Case 315-139, June 2015. (Revised February 2017.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • July 2015 (Revised March 2016)
    • Faculty Research

    Uber and Stakeholders: Managing a New Way of Riding

    By: Rosabeth Moss Kanter and Daniel Fox
    • June 2015 (Revised February 2017)
    • Faculty Research

    Uber and Stakeholders: Managing a New Way of Riding

    By: Rosabeth Moss Kanter and Daniel Fox
Related Work
  • Uber and Stakeholders: Managing a New Way of Riding By: Rosabeth Moss Kanter and Daniel Fox
  • Uber and Stakeholders: Managing a New Way of Riding By: Rosabeth Moss Kanter and Daniel Fox
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