Accor: Strengthening the Brand with Digital Marketing
Keywords: marketing; marketing strategy; Distribution Channels; digital; hospitality; Marketing; Marketing Channels; Marketing Strategy; Distribution Channels; Distribution; Travel Industry; France; Europe;
Citation:
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Teaching Note 316-103, January 2016. View Details