Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 2015
  • Case
  • HBS Case Collection

China Yintai: Developing Shared Value in China

By: Christopher Marquis, Ying Zhang and Shiyu Yang
  • Format:Print
  • | Language:English
  • | Pages:22
ShareBar

Abstract

Under the leadership of CEO and President Shen Guojun, China Yintai was increasingly committed to philanthropic initiatives. Drawing upon his experience as an entrepreneur and a philanthropist, Mr. Shen saw the urgent need to build bridges between business practices and philanthropy and cultivate a new business culture that incorporated "shared value." The case study documents Yintai's recent collaboration with Peking University on founding China's first masters program of social enterprise management. By training management professionals for China's philanthropy sector, Yintai and Mr. Shen expected to bring about revolutionary impact in the long run and change the face of China's philanthropy.

Keywords

Philanthropy and Charitable Giving; China

Citation

Marquis, Christopher, Ying Zhang, and Shiyu Yang. "China Yintai: Developing Shared Value in China." Harvard Business School Case 415-078, May 2015.
  • Educators
  • Purchase

More from the Authors

    • September–October 2018
    • Organization Science

    The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China

    By: Christopher Marquis and Yanhua Bird
    • March 22, 2016
    • Work In Progress (American Sociological Association blog)

    The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

    By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
    • March–April 2016
    • Organization Science

    Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing

    By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
More from the Authors
  • The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China By: Christopher Marquis and Yanhua Bird
  • The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing? By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
  • Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College