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  • May 2015 (Revised September 2015)
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Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare technology space, due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator and eCareCompanion) in-house, but it planned to open it up to third-party developers who would create an array of health-focused apps. Healthcare had long lagged behind other industries in adoption of technology as well as patient-relationship management. However, many health players had recently increased investment in new infrastructure and data analytics. Would the new Philips HealthSuite Digital Platform find success in the rapidly evolving industry?

Keywords

Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

Citation

Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.)
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About The Author

John A. Quelch

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Related Work

    • June 2015 (Revised May 2017)
    • Faculty Research

    Philips Healthcare: Marketing the HealthSuite Digital Platform

    By: John A. Quelch
    • May 2015 (Revised September 2015)
    • Faculty Research

    Philips Healthcare: Marketing the HealthSuite Digital Platform

    By: John A. Quelch and Margaret L. Rodriguez
Related Work
  • Philips Healthcare: Marketing the HealthSuite Digital Platform By: John A. Quelch
  • Philips Healthcare: Marketing the HealthSuite Digital Platform By: John A. Quelch and Margaret L. Rodriguez
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