West Coast Chill

William A. Sahlman; Robert F. White; Stephanie  Puzio

Case | HBS Case Collection | March 2015

West Coast Chill

by William A. Sahlman, Robert F. White and Stephanie Puzio

Abstract

The fall of 2010 marked the 20th year that Mitchell Joseph, a fourth generation beverage executive, serial entrepreneur, and the founder of the Joseph Company (the "Company"), had been working on developing the technology for a self-chilling can. Mitchell was at an impasse and had some important decisions to make. The latest versions of the self-chilling can technology (Phase 2 and 3) were showing encouraging progress, cooling liquid in aluminum cans by approximately 30°F in less than three minutes. He was sure that this product performance would make the can attractive to beverage companies around the world.

Keywords: entrepreneurial finance; entrepreneurship; finance; Entrepreneurship; Finance; Food and Beverage Industry; United States;

Language: English

Format: Multimedia

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