Publications
Publications
- June 2015
- HBS Case Collection
TAV Airports Holding (B)
By: Juan Alcácer and Esel Çekin
Abstract
This case explores the strategic options available to TAV Airports Holding, a Turkish firm, after it withdraws from a bid to build Istanbul's newest airport. The new airport would eventually replace Istanbul Atatürk Airport, where TAV makes 43% of its current revenue, and losing it will leave the company without a presence in its nation's largest city. TAV weighs four options: continue expanding internationally to the U.S. and other distant markets; buy an ownership stake in Istanbul's other remaining airport; diversify into related businesses; or seek out large infrastructure projects unrelated to airports. Will vertical or geographic diversification be more likely to ensure TAV's future?
Keywords
Strategy; Corporate Strategy; International Expansion; Infrastructure; Emerging Markets; Horizontal Integration; Expansion; Vertical Integration; Globalization
Citation
Alcácer, Juan, and Esel Çekin. "TAV Airports Holding (B)." Harvard Business School Supplement 715-470, June 2015.