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  • International Journal of Sales Transformation

Aligning Strategy and Sales

By: Frank V. Cespedes
  • Format:Print
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Abstract

Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as markets and buying processes change, and key levers for linking strategy and selling behaviors.

Keywords

Strategy; Sales

Citation

Cespedes, Frank V. "Aligning Strategy and Sales." International Journal of Sales Transformation 1.1 (April 2015): 52–54.

About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

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    • January 2023 (Revised January 2023)
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    Belden and Digital Transformation: From Product Sales to Solutions Sales

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    Using Simulations to Upskill Employees

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    • October 2022 (Revised December 2022)
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    Aphro Beverages

    By: Frank V. Cespedes and Amram Migdal
More from the Author
  • Belden and Digital Transformation: From Product Sales to Solutions Sales By: Frank V. Cespedes and Amy Klopfenstein
  • Using Simulations to Upskill Employees By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
  • Aphro Beverages By: Frank V. Cespedes and Amram Migdal
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