Publications
Publications
- International Journal of Sales Transformation
Aligning Strategy and Sales
By: Frank V. Cespedes
Abstract
Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as markets and buying processes change, and key levers for linking strategy and selling behaviors.
Keywords
Citation
Cespedes, Frank V. "Aligning Strategy and Sales." International Journal of Sales Transformation 1.1 (April 2015): 52–54.