Aligning Strategy and Sales

Frank V. Cespedes

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Article | International Journal of Sales Transformation

Aligning Strategy and Sales

by Frank V. Cespedes

Abstract

Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as markets and buying processes change, and key levers for linking strategy and selling behaviors.

Keywords: Sales; strategy; Strategy; Sales;

Format: Print