Publications
Publications
- May 2015 (Revised September 2015)
- HBS Case Collection
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
Abstract
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations.
Keywords
Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan
Citation
Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.)