Publications
Publications
- April 2015 (Revised June 2015)
- HBS Case Collection
Haier: Zero Distance to the Customer (B)
By: Dennis Campbell, Marshall Meyer and Shelley Xin Li
Citation
Campbell, Dennis, Marshall Meyer, and Shelley Xin Li. "Haier: Zero Distance to the Customer (B)." Harvard Business School Supplement 115-056, April 2015. (Revised June 2015.)