Key Elements for Excellence in Classroom Cases and Teaching Notes

James  Austin; James   Heskett; Christopher  Bartlett

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Background Note | HBS Case Collection | April 2015

Key Elements for Excellence in Classroom Cases and Teaching Notes

by James Austin, James Heskett and Christopher Bartlett

Language: English

Format: Print

14 pages

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Citation:

Austin, James, James Heskett, and Christopher Bartlett. "Key Elements for Excellence in Classroom Cases and Teaching Notes." Harvard Business School Background Note 915-417, April 2015.

About the Authors

James E. Austin

Eliot I. Snider and Family Professor of Business Administration, Emeritus

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James L. Heskett

UPS Foundation Professor of Business Logistics, Emeritus

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Christopher A. Bartlett

Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus

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Case | HBS Case Collection | October 2020

Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa

James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

Citation:
Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa." Harvard Business School Case 321-020, October 2020. View Details

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Case | HBS Case Collection | March 2020

Forbidden City: Launching a Craft Beer in China

Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's Director of Marketing and Export Sales. Wang's decision will shape not only the company's future strategy but also the organization model and management approach EBC takes in its fast-growing business. The narrative focuses on the role of Le Jie in growing the sales and profitability of EBC's beer business in China and subsequently in its East Asian operations. Tension arises when Le announces his plan to introduce a new product into the fast-growing craft-beer segment in China. Simultaneously, Vivian Chin initiated a rollout of a small-batch craft-type beer that she felt had strong regional and perhaps even global potential. The two executives have escalated their conflict to Wang. His decision will not only shape EBC's product market strategy but will also exert a strong organizational influence on the division of responsibilities between headquarters and subsidiary management. In addition, it will likely send a signal about the risks and rewards of local entrepreneurial initiative. The case can be taught in courses on strategy, general management, international business management, global marketing, organizational behavior, and entrepreneurship at both the MBA and executive education levels. Its action-oriented decision focus suggests using it in the later stages of a course.

Keywords: subsidiary management; craft brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia;

Citation:
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020. View Details

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Teaching Note | HBS Case Collection | March 2020

Forbidden City: Launching a Craft Beer in China (Brief Case)

Christopher A. Bartlett and Carole Carlson

Teaching Note for HBS No. 920-559.

Citation:
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China (Brief Case)." Harvard Business School Teaching Note 920-560, March 2020. View Details

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Key Elements for Excellence in Classroom Cases and Teaching Notes

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