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  • 2015
  • Working Paper
  • HBS Working Paper Series

Mobile Money Services—Design and Development for Financial Inclusion

By: Rajiv Lal and Ishan Sachdev
  • Format:Print
  • | Language:English
  • | Pages:49
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Abstract

Mobile money services are being deployed rapidly across emerging markets as a key tool to further the goal of financial inclusion. Financial inclusion, the development of novel methods to enable individuals at the base of the pyramid to access formal financial services and become part of the formal financial system, is considered a key prerequisite for lifting these populations out of poverty and for driving economic growth.

Keywords

Social Marketing; Poverty; Emerging Markets; Product Launch; Economic Growth; Financial Services Industry

Citation

Lal, Rajiv, and Ishan Sachdev. "Mobile Money Services—Design and Development for Financial Inclusion." Harvard Business School Working Paper, No. 15-083, April 2015. (Revised July 2015.)
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About The Author

Rajiv Lal

Marketing
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Related Work

    • 2015
    • Faculty Research

    Mobile Money Services—Design and Development for Financial Inclusion

    By: Rajiv Lal and Ishan Sachdev
Related Work
  • Mobile Money Services—Design and Development for Financial Inclusion By: Rajiv Lal and Ishan Sachdev
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