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  • April 2015 (Revised March 2017)
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Instacart and the New Wave of Grocery Startups

By: John Deighton and Leora Kornfeld
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory venture needs to answer?

Keywords

Food Retailing; Outsourced Grocery Delivery; Online Ordering; Dynamic Pricing; Data Analytics; Marketing Strategy; Food; Distribution Channels; Business Startups; Food and Beverage Industry; California

Citation

Deighton, John, and Leora Kornfeld. "Instacart and the New Wave of Grocery Startups." Harvard Business School Case 515-089, April 2015. (Revised March 2017.)
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About The Author

John A. Deighton

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Related Work

    • April 2015 (Revised March 2017)
    • Faculty Research

    Instacart and the New Wave of Grocery Startups

    By: John Deighton and Leora Kornfeld
    • February 2018
    • Faculty Research

    Instacart and the New Wave of Grocery Startups

    By: John Deighton
Related Work
  • Instacart and the New Wave of Grocery Startups By: John Deighton and Leora Kornfeld
  • Instacart and the New Wave of Grocery Startups By: John Deighton
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