Publications
Publications
- August 1995 (Revised July 1997)
- HBS Case Collection
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Abstract
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co.
Keywords
Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry
Citation
McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)