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  • April 2015
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Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year period. Rapid increases in computing power and decreases in data storage costs had enabled DA2's data architects to build predictive models incorporating complex clinical, financial, demographic, and claims data that would have been impossible to create only a few years before. However, in 2014, both Apple and Google announced features in their new mobile operating systems that collected and displayed output from various health-wearables (like heart-rate monitors or step-counters), as well as electronic medical record (EMR) data. Their expertise in analytics, access to demographic and location data, as well as large consumer bases, led Dulin to consider which players consumers would trust to integrate their healthcare data in the future and what role DA2 could play.

Keywords

Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States

Citation

Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
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About The Author

John A. Quelch

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Related Work

    • June 2015
    • Faculty Research

    Carolinas HealthCare System: Consumer Analytics

    By: John A. Quelch
    • April 2015
    • Faculty Research

    Carolinas HealthCare System: Consumer Analytics

    By: John A. Quelch and Margaret L. Rodriguez
Related Work
  • Carolinas HealthCare System: Consumer Analytics By: John A. Quelch
  • Carolinas HealthCare System: Consumer Analytics By: John A. Quelch and Margaret L. Rodriguez
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