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• Case | HBS Case Collection | July 2020

  Karen Bruck: Growing Managers at MercadoLibre

  Joshua D. Margolis, Fernanda Miguel and Mariana Cal

  Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.

  Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Retail Industry; Latin America; Argentina;

  Citation:

  Margolis, Joshua D., Fernanda Miguel, and Mariana Cal. "Karen Bruck: Growing Managers at MercadoLibre." Harvard Business School Case 421-013, July 2020.  View Details

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• Case | HBS Case Collection | January 2014 (Revised June 2020)

  The Rise and Fall of Nokia

  Juan Alcacer, Tarun Khanna and Christine Snively

  In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category—the smartphone—immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?

  Keywords: Mobile phones; smartphone; telecommunications; Wireless Technology; Mobile Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry; Asia;

  Citation:

  Alcacer, Juan, Tarun Khanna, and Christine Snively. "The Rise and Fall of Nokia." Harvard Business School Case 714-428, January 2014. (Revised June 2020.)  View Details

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• Case | HBS Case Collection | January 2017 (Revised March 2020)

  Fitbit

  Regina E. Herzlinger, Christine Snively and Sarah Mehta

  In 2016, Fitbit remained the world’s leading producer of activity trackers—an increasingly crowded space—with over 21 million units sold that year. Fitbit’s suite of products allowed users to track the number of steps taken, calories burned, and heart rate activity. Fitbit devices were marketed to individual consumers as well as corporate wellness programs and employers. Though Fitbit was primarily focused on wellness, should management consider evolving into a chronic disease management company?

  Keywords: Health Care and Treatment; Hardware; Technology; Health Testing and Trials; Health Industry;

  Citation:

  Herzlinger, Regina E., Christine Snively, and Sarah Mehta. "Fitbit." Harvard Business School Case 317-007, January 2017. (Revised March 2020.)  View Details

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