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• Supplement | HBS Case Collection | December 2016 (Revised December 2018)

  Faber-Castell (B)

  Ryan Raffaelli and Christine Snively

  Supplements the (A) case.

  Citation:

  Raffaelli, Ryan, and Christine Snively. "Faber-Castell (B)." Harvard Business School Supplement 417-030, December 2016. (Revised December 2018.)  View Details

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• Case | HBS Case Collection | September 2017 (Revised November 2018)

  Chase Sapphire: Creating a Millennial Cult Brand

  Shelle Santana, Jill Avery and Christine Snively

  The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced to 50,000 points. They were also refocusing on the remainder of the Chase Sapphire product portfolio to assess differentiation among the products and to identify white space in the market that could support additional new product launches.

  Keywords: Brand ＆ product management; Product Strategy; New Product Development; credit card; customer acquisition; CRM; millennials; Marketing; Marketing Strategy; Brands and Branding; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America;

  Citation:

  Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised November 2018.)  View Details

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• Case | HBS Case Collection | October 2016 (Revised November 2018)

  Indigo Agriculture

  Marco Iansiti, Michael W. Toffel and Christine Snively

  Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management team proposed to again accelerate the development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating the timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.

  Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry;

  Citation:

  Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.)  View Details

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