The Cambridge Handbook of Consumer Psychology

Michael I. Norton; Derek D. Rucker; Cait  Lamberton

Book | 2015

The Cambridge Handbook of Consumer Psychology

by Michael I. Norton, Derek D. Rucker and Cait Lamberton

Abstract

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

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Norton, Michael I., Derek D. Rucker and Cait Lamberton, eds. The Cambridge Handbook of Consumer Psychology. New York: Cambridge University Press, 2015.

How do the wealthy spend their time, and does their time use relate to their greater well-being? Two large-scale surveys of millionaires and the general population show that millionaires spend their time in surprisingly similar ways as the general population. For example, millionaires spend the same amount of time as the general population cooking, shopping, and eating – and even spend more time on household chores. However, while millionaires and non-millionaires also spend the same amount of time engaging in leisure activities, a critical difference emerged: the wealthy engage in more active leisure (e.g., exercising and volunteering) and less passive leisure (e.g., watching TV and relaxing). Moreover, the extent to which wealthy individuals engage in greater active leisure helps to explain the gap in life satisfaction between millionaires and the general population. Together, these results further our understanding of when and how wealth translates into well-being.

Article | Journal of Personality and Social Psychology

Enacting Rituals to Improve Self-control

D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino

Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this hypothesis in six experiments. A field experiment showed that engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision (Experiment 2), and enacting a ritual prior to a food choice (i.e., without being integrated into the consumption process) promoted the choice of healthy food over unhealthy food (Experiments 3a and 3b). The positive effect of rituals on self-control held even when a set of ritualized gestures enacted were not explicitly labeled as a ritual, and in other domains of behavioral self-control (i.e., prosocial decision-making; Experiments 4 and 5). Furthermore, Experiments 3a, 3b, 4, and 5 provided evidence for the psychological process underlying the effectiveness of rituals: heightened feelings of self-discipline undergirded the facilitative effect of rituals on behavioral self-control. Finally, Experiment 5 showed that the absence of a self-control conflict eliminated the effect of rituals on behavior, demonstrating that rituals affect behavioral self-control specifically because they alter responses to self-control conflicts.

Keywords: Behavior; Perception; Personal Characteristics; Health;

Citation:

Tian, D. A., J. Schroeder, G. Haubl, J. Risen, M. I. Norton, and F. Gino. "Enacting Rituals to Improve Self-control." Journal of Personality and Social Psychology 114, no. 6 (June 2018): 851–876. View Details

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The Cambridge Handbook of Consumer Psychology

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