Publications
Publications
  • November 2015
  • Article
  • International Journal of Industrial Organization

Multi-Sided Platforms

By: Andrei Hagiu and Julian Wright
  • Format:Print
  • | Pages:32
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Abstract

We study the economic tradeoffs that drive organizations to position themselves closer to or further away from a multi-sided platform (MSP) business model, relative to three traditional alternatives: vertically integrated firms, resellers or input suppliers. These tradeoffs lead to a comprehensive discussion of the defining features of MSPs. The formal model we develop focuses on the MSP versus vertical integration choice, which we interpret in the context of professional services. A key tradeoff emerges between the need to coordinate decisions that generate spillovers across professionals (best achieved by a vertical integrated firm) and the need to both motivate unobservable effort by professionals and ensure professionals adapt their decisions to their private information (best achieved by a MSP). We show how this baseline tradeoff is impacted by the nature of contracts available to the vertically integrated firm and the MSP, and by the possibility of professionals holding pessimistic expectations when deciding whether or not to join the vertically integrated firm or MSP.

Keywords

Two Sided Markets; Reseller; Multi-Sided Platforms; Vertical Integration

Citation

Hagiu, Andrei, and Julian Wright. "Multi-Sided Platforms." International Journal of Industrial Organization 43 (November 2015): 162–174.

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