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Case | HBS Case Collection | November 1999

net.Genesis, Inc.

by Robert J. Dolan, Rajiv Lal and Perry Fagan

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Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet; Change Management;

Format: Print 18 pages EducatorsPurchase

Citation:

Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.

About the Authors

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Robert J. Dolan
Baker Foundation Professor
Marketing

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Rajiv Lal
Stanley Roth, Sr. Professor of Retailing
Co-Unit Head, Marketing
Marketing

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