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Publications
  • November 1999
  • Case
  • HBS Case Collection

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan
  • Format:Print
  • | Pages:18
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Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.

Keywords

Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management

Citation

Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.

About The Authors

Robert J. Dolan

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Rajiv Lal

Marketing
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