net.Genesis, Inc.

Robert J. Dolan; Rajiv  Lal; Perry   Fagan

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Case | HBS Case Collection | November 1999

net.Genesis, Inc.

by Robert J. Dolan, Rajiv Lal and Perry Fagan

Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet; Change Management;

Format: Print

18 pages

Educators Purchase