net.Genesis, Inc.

Robert J. Dolan; Rajiv  Lal; Perry   Fagan

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Case | HBS Case Collection | November 1999

net.Genesis, Inc.

by Robert J. Dolan, Rajiv Lal and Perry Fagan

Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet; Change Management;

Format: Print

18 pages

Educators Purchase

Citation:

Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.

About the Authors

Robert J. Dolan

Baker Foundation Professor

Marketing

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Rajiv Lal

Stanley Roth, Sr. Professor of Retailing
Co-Unit Head, Marketing

Marketing

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View Publications »

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Ford and the Rise of the Autonomous Car

Rajiv Lal and Scott F. Johnson

Citation:
Lal, Rajiv, and Scott F. Johnson. "Ford and the Rise of the Autonomous Car." Harvard Business School Case 518-028, March 2018. (Revised December 2019.) View Details

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Swizz Beatz

Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;

Citation:
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.) View Details

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Case | HBS Case Collection | October 2019 (Revised December 2019)

Swizz Beatz and Alicia Keys: A Power Couple

Boris Groysberg, Annelena Lobb and Sarah Mehta

Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

Citation:
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.) View Details

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net.Genesis, Inc.

Abstract

Citation:

About the Authors

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