Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 1999
  • Case
  • HBS Case Collection

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan
  • Format:Print
  • | Pages:18
ShareBar

Abstract

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.

Keywords

Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet; Change Management

Citation

Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
  • Educators
  • Purchase

About The Authors

Robert J. Dolan

Marketing
→More Publications

Rajiv Lal

Marketing
→More Publications

More from the Authors

    • February 2021
    • Faculty Research

    Digital Marketing at HBS Online Teaching Note Supplement

    By: Sunil Gupta and Rajiv Lal
    • February 2021
    • Faculty Research

    Digital Marketing at HBS Online Teaching Note

    By: Sunil Gupta and Rajiv Lal
    • December 2020
    • Faculty Research

    Komatsu: Video of Future Building Site

    By: Rajiv Lal, David J. Collis and Akiko Saito
More from the Authors
  • Digital Marketing at HBS Online Teaching Note Supplement By: Sunil Gupta and Rajiv Lal
  • Digital Marketing at HBS Online Teaching Note By: Sunil Gupta and Rajiv Lal
  • Komatsu: Video of Future Building Site By: Rajiv Lal, David J. Collis and Akiko Saito
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College