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  • March 2015 (Revised December 2016)
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Evans Food

By: Sunil Gupta
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living group of the General Management Program (GMP) at the Harvard Business School. Guerra was Vice President of Operations at Evans Food, a $100 million company, which produced pork rinds—salty snacks made out of pork skin—and sold at some of the largest US retailers such as HEB, Meijer, ALDI and Wal-Mart. In the last few years, the cost of pork skin had increased dramatically but Evans Food's selling price to its customers had not kept pace with the increase in raw material costs. The company was losing money on some of the largest accounts but it seemed difficult, if not impossible, to seek price increase from multibillion-dollar retailers.

Keywords

Food; Production; Cost Management; Supply Chain; Retail Industry; Food and Beverage Industry; United States

Citation

Gupta, Sunil. "Evans Food." Harvard Business School Case 515-095, March 2015. (Revised December 2016.)
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About The Author

Sunil Gupta

Marketing
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Related Work

    • March 2015 (Revised December 2016)
    • Faculty Research

    Evans Food

    By: Sunil Gupta
Related Work
  • Evans Food By: Sunil Gupta
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