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  • June 2015
  • Teaching Note
  • HBS Case Collection

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia
  • Format:Print
  • | Language:English
  • | Pages:24
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Keywords

Marketing

Citation

Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.
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About The Author

Elie Ofek

Marketing
→More Publications

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More from the Authors
  • LOOP: Driving Change in Auto Insurance Pricing By: Elie Ofek
  • How Should Netflix Add an Ad-Supported Tier? By: Elie Ofek and Olivier Toubia
  • Companion to: Demand Simulator Spreadsheet Supplement By: Elie Ofek and Olivier Toubia
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