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Teaching Note | HBS Case Collection | June 2015

Marketing Exercise: Using Conjoint Analysis for Business Decisions

by Elie Ofek and Olivier Toubia

Keywords: marketing; Marketing;

Language: English

Format: Print

24 pages

Citation:

Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.

About the Author

T.J. Dermot Dunphy Professor of Business Administration

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