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Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia
  • Format:Print
  • | Language:English
  • | Pages:24
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Keywords

Marketing

Citation

Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.

About The Author

Elie Ofek

Marketing
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