June 2015
Teaching Note
HBS Case Collection

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia

Format:Print
| Language:English
| Pages:24

Keywords

Citation

Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.

Purchase

About The Author

Elie Ofek

Marketing

More Publications

Marketing Exercise: Using Conjoint Analysis for Business Decisions

Keywords

Citation

About The Author

Elie Ofek

More from the Authors

Infarm: Betting the (Indoor) Farm on Food Security

Pricing and Customer Psychology

Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts