June 2015
Teaching Note
HBS Case Collection

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia

Format:Print
| Language:English
| Pages:24

Keywords

Citation

Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.

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About The Author

Elie Ofek

Marketing

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Marketing Exercise: Using Conjoint Analysis for Business Decisions

Keywords

Citation

About The Author

Elie Ofek

More from the Authors

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

How AI Can Power Brand Management

Barbie: Reviving a Cultural Icon at Mattel