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  • March 2015 (Revised January 2020)
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Behavioural Insights Team (A)

By: Michael Luca and Patrick Rooney
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem – increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter that the UK tax department (HMRC) sends to delinquent taxpayers; this exercise is based on a successful behavioral field experiment run by the UK government.

Keywords

Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision Choices and Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom

Citation

Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
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About The Author

Michael Luca

Negotiation, Organizations & Markets
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Related Work

    • March 2015 (Revised January 2020)
    • Faculty Research

    Behavioural Insights Team (B)

    By: Michael Luca and Patrick Rooney
    • March 2016 (Revised January 2020)
    • Faculty Research

    Behavioural Insights Team (A) and (B)

    By: Michael Luca and Patrick Rooney
    • March 2015 (Revised January 2020)
    • Faculty Research

    Behavioural Insights Team (A)

    By: Michael Luca and Patrick Rooney
Related Work
  • Behavioural Insights Team (B) By: Michael Luca and Patrick Rooney
  • Behavioural Insights Team (A) and (B) By: Michael Luca and Patrick Rooney
  • Behavioural Insights Team (A) By: Michael Luca and Patrick Rooney
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