Publications
Publications
  • March 2015 (Revised August 2016)
  • Case
  • HBS Case Collection

Coffee Wars in India: Starbucks 2012

By: David Yoffie and Rachna Tahilyani
  • Format:Multimedia
  • | Language:English
  • | Pages:10
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Abstract

Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbucks can replicate its success in China in India.

Keywords

Competitive Moves; Strategy; Competitive Advantage; Competition; India; China

Citation

Yoffie, David, and Rachna Tahilyani. "Coffee Wars in India: Starbucks 2012." Harvard Business School Case 715-452, March 2015. (Revised August 2016.)

About The Author

David B. Yoffie

Strategy
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