Publications
Publications
- March 2015 (Revised June 2015)
- HBS Case Collection
Medalogix
By: Richard G. Hamermesh and Matthew G. Preble
Abstract
This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to consider dozens of factors and determine when a patient qualifies for a hospice care eligibility review. The product has started to gain traction, and the case explores how Medalogix can scale and disseminate its innovative product.
Keywords
Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States
Citation
Hamermesh, Richard G., and Matthew G. Preble. "Medalogix." Harvard Business School Case 815-116, March 2015. (Revised June 2015.)