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  • March 2015 (Revised December 2015)
  • Case
  • HBS Case Collection

Coffee Wars in India: Café Coffee Day 2015

By: David B. Yoffie and Rachna Tahilyani
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

This case is an update of "Coffee Wars in India: Café Coffee Day 2013." It explores Café Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015.

Keywords

Strategy; Competitor Analysis; Emerging Markets; Competitive Strategy; India

Citation

Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2015." Harvard Business School Case 715-445, March 2015. (Revised December 2015.)

About The Author

David B. Yoffie

Strategy
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