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Publications
  • March 2015 (Revised December 2015)
  • Case
  • HBS Case Collection

Coffee Wars in India: Café Coffee Day 2013

By: David B. Yoffie and Rachna Tahilyani
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry.

Keywords

Strategy; Competitor Analysis; Competitive Strategy; India

Citation

Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2013." Harvard Business School Case 715-444, March 2015. (Revised December 2015.)

About The Author

David B. Yoffie

Strategy
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