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Nucor Corporation (A)

By: Vijay Govindarajan
  • Format:Print
  • | Language:English
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Abstract

Under the leadership of CEO Ken Iverson, Nucor thrived. Nucor's structure was decentralized, with only four management layers. Only 22 employees worked at the corporate headquarters; plants were located in rural areas across the U.S. and the general manager of each plant was granted considerable autonomy and encouraged to take reasonable risks. Employee relations stressed pay for productivity and took an egalitarian approach toward employee benefits. Under Iverson's leadership, Nucor pioneered the mini-mill concept, built new plants from scratch, promoted from within, and remained a domestic company.

Keywords

Organizational Change and Adaptation; Organizational Structure; Business Strategy

Citation

Govindarajan, Vijay. "Nucor Corporation (A)." 1998. (Case No. 2-0015.)

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