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Publications

Southwest Airlines

By: Vijay Govindarajan and Julie Lang
  • Format:Print
  • | Language:English
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Abstract

Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy.

Keywords

Cost; Air Transportation; Business Strategy; Air Transportation Industry

Citation

Govindarajan, Vijay, and Julie Lang. "Southwest Airlines." 2002. (Case No. 2-0012.)

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