Publications
Publications
- 2001
Encyclopedia Britannica (C)
By: Vijay Govindarajan and Praveen Kopalle
Abstract
In October of 1999, EBI offered a new Internet service at www.britannica.com. EBI provided access to the entire text and graphics of Encyclopedia Britannica absolutely free of charge. Its revenues came from on-line advertising, sponsorships, and a percentage of goods sold through e-commerce.
Keywords
Online Technology; Online Advertising; Business Strategy; Information Publishing; Web Services Industry
Citation
Govindarajan, Vijay, and Praveen Kopalle. "Encyclopedia Britannica (C)." 2001. (Case No. 2-0009.)