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June 2015
Tutorial
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By:
E. Ofek
and Olivier Toubia
Format:
Multimedia
|
Language:
English
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Citation
Ofek, E., and Olivier Toubia.
Marketing Exercise: Using Conjoint Analysis for Business Decisions.
Harvard Business School Tutorial 515-713, June 2015.
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About The Author
Elie Ofek
Marketing
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Related Work
June 2015
Faculty Research
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By:
Elie Ofek
and Olivier Toubia
Related Work
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: Elie Ofek and Olivier Toubia
