|
Supplement HBS Case Collection February 2015 (Revised April 2016) Quincy Apparel (B) |
The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict; poor approaches to hiring and motivating employees; a dysfunctional relationship with lead investors; and shortcomings in Quincy's go-to-market plan.
Keywords: e-commerce; retail; failure; online retail; women's apparel; entrepreneurship; Online Technology; Entrepreneurship; Failure; Business Startups; Apparel and Accessories Industry; Retail Industry;
Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel (B)." Harvard Business School Supplement 815-095, February 2015. (Revised April 2016.)
