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  • February 2015 (Revised April 2016)
  • Supplement
  • HBS Case Collection

Quincy Apparel (B)

By: Thomas R. Eisenmann and Lisa C. Mazzanti
  • Format:Print
  • | Language:English
  • | Pages:3 
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Abstract

The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict; poor approaches to hiring and motivating employees; a dysfunctional relationship with lead investors; and shortcomings in Quincy's go-to-market plan.

Keywords

E-commerce; Retail; Failure; Online Retail; Women's Apparel; Entrepreneurship; Online Technology; Entrepreneurship; Failure; Business Startups; Apparel And Accessories Industry; Retail Industry

Citation

Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel (B)." Harvard Business School Supplement 815-095, February 2015. (Revised April 2016.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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