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  • February 2015 (Revised March 2022)
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Quincy Apparel (A)

By: Thomas R. Eisenmann and Lisa Mazzanti
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup is running low on cash; to survive, they will need more capital, probably in the form of a bridge loan from existing investors, who will attend the board meeting. Quincy's sales have been strong, but due to the company's novel sizing scheme, which provides more measurement dimensions than typical women's clothing, inventory is high and operations are complex. Operational challenges have made it difficult to consistently deliver better fit, and merchandise return rates are high. With more time and capital, the cofounders are confident they can resolve operational problems. But will they be able to persuade investors to provide more capital?

Keywords

Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)

Citation

Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • February 2015 (Revised April 2016)
    • Faculty Research

    Quincy Apparel (B)

    By: Thomas R. Eisenmann and Lisa C. Mazzanti
    • June 2015
    • Faculty Research

    Quincy Apparel

    By: Thomas R. Eisenmann and Lisa C. Mazzanti
    • February 2015 (Revised March 2022)
    • Faculty Research

    Quincy Apparel (A)

    By: Thomas R. Eisenmann and Lisa Mazzanti
Related Work
  • Quincy Apparel (B) By: Thomas R. Eisenmann and Lisa C. Mazzanti
  • Quincy Apparel By: Thomas R. Eisenmann and Lisa C. Mazzanti
  • Quincy Apparel (A) By: Thomas R. Eisenmann and Lisa Mazzanti
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