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  • February 2015
  • Case
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Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product development organization. Walden's group holds promise but must overcome cultural, structural, and technical barriers to innovating in a giant telecom. In the midst of change, executives debate the wisdom of Verizon's push into developing products and services that leverage its dominance in connectivity. Should Verizon go "above the network"?

Keywords

Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States

Citation

Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • April 2015
    • Faculty Research

    Transforming Verizon 2015: Going Above the Network

    By: Rosabeth Moss Kanter and Daniel Fox
Related Work
  • Transforming Verizon 2015: Going Above the Network By: Rosabeth Moss Kanter and Daniel Fox
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