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Retail Revolution: Will Your Brick & Mortar Store Survive?

By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg
  • Format:Print
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Abstract

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework works in practice.

Keywords

Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry

Citation

Lal, Rajiv, Jose B. Alvarez, and Dan Greenberg. Retail Revolution: Will Your Brick & Mortar Store Survive? Independently published, 2014.

About The Author

Rajiv Lal

Marketing
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