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  • February 2015 (Revised May 2015)
  • Supplement
  • HBS Case Collection

Nokia's Bridge Program: Outcome and Results (B)

By: Sandra J. Sucher and Susan J. Winterberg
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped employees start 1,000 new companies, and replaced jobs in communities where Nokia was a major employer. One-third of all mobile phone sales between 2011–2012 came from new products that were developed at R&D sites and manufactured at factories that were to be closed down or downsized as part of the restructuring.

Keywords

Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry

Citation

Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Outcome and Results (B)." Harvard Business School Supplement 315-003, February 2015. (Revised May 2015.)
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About The Author

Sandra J. Sucher

General Management
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Related Work

    • February 2015 (Revised May 2015)
    • Faculty Research

    Nokia's Bridge Program: Outcome and Results (B)

    By: Sandra J. Sucher and Susan J. Winterberg
    • December 2015
    • Faculty Research

    Nokia's Bridge Program (A) & (B)

    By: Sandra J. Sucher and Susan J. Winterberg
Related Work
  • Nokia's Bridge Program: Outcome and Results (B) By: Sandra J. Sucher and Susan J. Winterberg
  • Nokia's Bridge Program (A) & (B) By: Sandra J. Sucher and Susan J. Winterberg
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