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Technical Note | HBS Case Collection | January 2015 (Revised February 2017)

FIELD Global Immersion: Orchestrating a Compelling Presentation

by Jill Avery

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Abstract

This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with presence. Orchestrating a compelling presentation involves a three stage process of conceiving, visualizing, and presenting that begins with understanding and empathizing with your audience, leveraging your emotional intelligence to craft a persuasive message that addresses their needs. Developing an engaging story using storytelling techniques can help you design a presentation that will resonate with your audience. Translating your story into visuals with impact and delivering it with presence is critical to connecting with your audience in an authentic and powerful way.

Keywords: communication; presentation skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills;

Language: English Format: Print 16 pages Educators

Citation:

Avery, Jill. "FIELD Global Immersion: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised February 2017.)

Related Work

  1. Technical Note | HBS Case Collection | January 2015 (Revised February 2017)

    FIELD Global Immersion: Orchestrating a Compelling Presentation

    Jill Avery

    This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with presence. Orchestrating a compelling presentation involves a three stage process of conceiving, visualizing, and presenting that begins with understanding and empathizing with your audience, leveraging your emotional intelligence to craft a persuasive message that addresses their needs. Developing an engaging story using storytelling techniques can help you design a presentation that will resonate with your audience. Translating your story into visuals with impact and delivering it with presence is critical to connecting with your audience in an authentic and powerful way.

    Keywords: communication; presentation skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills;

    Citation:

    Avery, Jill. "FIELD Global Immersion: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised February 2017.)  View Details
    CiteView DetailsEducators Related

About the Author

Photo
Jill J. Avery
Senior Lecturer of Business Administration
Marketing

View Profile »
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More from the Author

  • Case | HBS Case Collection | December 2018 (Revised November 2019)

    Shiseido: Reinvesting in Brand

    Jill Avery and Nobuo Sato

    Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four strategies: 1.) increasing R&D spending from 1.8% to 3% of sales, 2.) investing an incremental ¥120 billion in brand-building marketing, 3.) moving to a “think global-act local” matrixed brand management structure, and 4.) rethinking brand portfolio strategy, be enough to achieve aggressive 8% per year sales goals while simultaneously increasing the company’s operating margin from 8% to 10% in the highly competitive and slow growing beauty industry?

    Keywords: brand management; Brand Value; turnaround; brand portfolio; brand communication; global brands; digital marketing; Return on investment; marketing ROI; internet marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia;

    Citation:

    Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised November 2019.)  View Details
    CiteView DetailsEducatorsPurchase Related
  • Case | HBS Case Collection | November 2019

    Away: Scaling a DTC Travel Brand

    Jill Avery and Joseph B. Fuller

    Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categories? How should they use the results of the company’s first customer segmentation study to select target segments and quantify their growth aspirations? What were the right distribution strategies moving forward following a series of pilots that included company-owned stores, temporary airport kiosks, and pop-up experiences with retailer partners?

    Keywords: brands and branding; brand management; DTC; e-commerce; marketing; marketing strategy; entrepreneurship; venture capital; Consumer Products Industry; travel industry; brand extension; lifestyle brand; consumer behavior; customer segmentation; retailing; Scaling and Growth; Startup; Brands and Branding; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Products Industry; Travel Industry; United States; North America;

    Citation:

    Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019.  View Details
    CiteView DetailsEducators Related
  • Case | HBS Case Collection | October 2019

    La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

    Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

    As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand positioning to try to accelerate La Roche-Posay’s future growth trajectory as dermocosmetics moved from serving a niche market to the mainstream.

    Keywords: branding; brand management; consumer products; brand positioning; target market; global brands; global marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; Health Industry; France; Europe; Brazil; China; Asia; South America; United States; North America;

    Citation:

    Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019.  View Details
    CiteView DetailsEducators Related
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