Related Work

1. Supplement | HBS Case Collection | February 2015 (Revised May 2015)

   Nokia's Bridge Program: Outcome and Results (B)

   Sandra J. Sucher and Susan J. Winterberg

   Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped employees start 1,000 new companies, and replaced jobs in communities where Nokia was a major employer. One-third of all mobile phone sales between 2011–2012 came from new products that were developed at R&D sites and manufactured at factories that were to be closed down or downsized as part of the restructuring.

   Keywords: layoffs; plant closure; outplacement; shared value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry;

   Citation:

   Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Outcome and Results (B)." Harvard Business School Supplement 315-003, February 2015. (Revised May 2015.)  View Details

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2. Teaching Note | HBS Case Collection | December 2015

   Nokia's Bridge Program (A) & (B)

   Sandra J. Sucher and Susan J. Winterberg

   This teaching note is designed to be used in conjunction with the cases "Nokia's Bridge Program: Redesigning Layoffs (A)," HBS No. 615-013, and "Nokia's Bridge Program: Outcome and Results (B)," HBS No. 615-014. Instructors could also assign "Layoffs: Effects on Key Stakeholders," HBS No. 611-028, to provide students with a baseline understanding of business and social issues related to layoffs.

   Keywords: layoffs; plant closure; outplacement; shared value; Job Cuts and Outsourcing; Business Exit or Shutdown;

   Citation:

   Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program (A) & (B)." Harvard Business School Teaching Note 316-114, December 2015.  View Details

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3. Case | HBS Case Collection | February 2015 (Revised August 2016)

   Nokia's Bridge Program: Redesigning Layoffs (A)

   Sandra J. Sucher and Susan J. Winterberg

   "Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones and mobile phones. The strategy shift would include transitioning Nokia's phone operating system to Microsoft Windows, and closing phone R&D centers and factories in 13 countries, with layoffs that would eventually impact 18,000 employees. Yet with several important R&D projects still under development, and capacity needed in factories for many more months, Nokia's board and leaders wanted to avoid the mistakes the company had made in a plant shutdown in Bochum, Germany in 2008. EVP of Corporate Relations and Responsibility Esko Aho was mandated to develop a "Nokia way" to implement the restructuring that would reflect the company's values and allow them to maintain morale and commitment among the employees who would eventually lose their jobs. The case describes the development of Nokia's "Bridge" program, a comprehensive approach to helping employees find new employment opportunities and to replacing jobs in communities where Nokia had been a major employer. The case challenges students to make decisions such as when and how to tell employees about a layoff, how to manage local government leaders, and what support to provide in 13 different countries, each with its own legal and regulatory environment, cultural norms, and expectations and needs of employees and local communities.

   Keywords: layoffs; plant closure; outplacement; shared value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry;

   Citation:

   Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Redesigning Layoffs (A)." Harvard Business School Case 315-002, February 2015. (Revised August 2016.)  View Details

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