Omar Selim: Building a Values-Based Asset Management Firm (A)

The sustainable investing market was a recent phenomenon in the first decade of the 21st century. However, an increasing number of investors began to integrated Environmental, Social and Governance (ESG) issues in investment decisions. At Barclays Capital, Omar Selim had spearheaded the development of Arabesque—a new socially responsible investment firm designed to appeal to all investors wishing to invest according to broadly held environmental and social values, such as limiting environmental externalities and promoting workforce diversity, as well as to investors wishing to align their investments with their faith. Should Selim give up a very successful career to compete in a highly competitive business, in which it could be very hard to build a differentiated offering? Could Arabesque be something different in the world of asset management? And what role, if any, should values and religious faith play in shaping the firm's products and conduct?