Publications
Publications
- January–February 2013
- Harvard Business Review
Will Our Partner Steal Our IP?
By: Willy C. Shih and Jyun-Cheng Wang
Abstract
This fictionalized case looks at the spillover of intellectual property (IP) from a critical component supplier to an original equipment maker in the Chinese auto industry. What are the challenges to holding on to proprietary know-how when a customer wishes to use market access as a bargaining chip? The case is based on a real situation.
Keywords
Intellectual Property Management; Intellectual Property; Auto Industry; Electronics Industry; China; Taiwan
Citation
Shih, Willy C., and Jyun-Cheng Wang. "Will Our Partner Steal Our IP?" Harvard Business Review 91, nos. 1/2 (January–February 2013): 137–139.