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Eataly: Reimagining the Grocery Store

By: Sunil Gupta and Michela Addis
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly manage to grow so quickly, and could it sustain its growth in the future?

Keywords

Customer Engagement; Innovation; Entrepreneurship; Marketing; Retailing; Supermarkets; Agribusiness; Entrepreneurship; Food; Customers; Innovation And Invention; Marketing; Retail Industry; Food And Beverage Industry; Europe; North And Central America; Asia

Citation

Gupta, Sunil, and Michela Addis. "Eataly: Reimagining the Grocery Store." Harvard Business School Teaching Note 515-078, February 2015.

About The Author

Sunil Gupta

Marketing
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