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  • March 2015 (Revised November 2017)
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Bonitas

By: Regina E. Herzlinger and Natalie Kindred
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Bonitas, a South African medical scheme (i.e., health insurer), must navigate highly restrictive regulations that make it difficult for Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas must also plan ahead for the rollout of national health insurance—a deeply politicized issue in a country with great disparities in health care quality and access. How can Bonitas compete today while positioning itself to thrive—and not lose relevance—under a universal public health insurance system?

Keywords

Health Insurance; Health Care; South Africa; Medical Scheme; Public Policy; Bonitas; Bonitas Medical Fund; National Health Insurance; Health; Health Care and Treatment; Insurance; Policy; Health Industry; Insurance Industry; South Africa; Johannesburg; Africa

Citation

Herzlinger, Regina E., and Natalie Kindred. "Bonitas." Harvard Business School Case 315-020, March 2015. (Revised November 2017.)
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About The Author

Regina E. Herzlinger

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Related Work

    • March 2015 (Revised November 2017)
    • Faculty Research

    Bonitas

    By: Regina E. Herzlinger and Natalie Kindred
Related Work
  • Bonitas By: Regina E. Herzlinger and Natalie Kindred
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