Publications
Publications
- 1993
Strategic Cost Management: The New Tool for Competitive Advantage
By: John K. Shank and Vijay Govindarajan
Citation
Shank, John K., and Vijay Govindarajan. Strategic Cost Management: The New Tool for Competitive Advantage. New York: Free Press, 1993. ("It's time for management accountants to be players with the team on the line. Learn how to achieve competitive advantge using Srategic Cost Management." - Clark Johnson, Vice President, Finance and CFO, Johnson & Johnson.)