Publications
Publications
- 2013
Beyond the Idea: How to Execute Innovation in Any Organization
By: Vijay Govindarajan and Chris Trimble
Abstract
By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to:
- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.
- Manage any innovation initiative as a disciplined experiment.
- Implement three distinct models for moving from ideas to action.
Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.
Citation
Govindarajan, Vijay, and Chris Trimble. Beyond the Idea: How to Execute Innovation in Any Organization. New York, NY: St. Martin's Press, 2013.