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  • January 2015
  • Case
  • HBS Case Collection

Eataly: Reimagining the Grocery Store

By: Sunil Gupta, Michela Addis and Ruth Page
  • Format:Multimedia
  • | Language:English
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Abstract

Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly manage to grow so quickly, and could it sustain its growth in the future?

Keywords

Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Retail Industry; Food and Beverage Industry; Europe; Asia; North and Central America

Citation

Gupta, Sunil, Michela Addis, and Ruth Page. "Eataly: Reimagining the Grocery Store." Harvard Business School Multimedia/Video Case 515-708, January 2015.
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About The Author

Sunil Gupta

Marketing
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Related Work

    • February 2015
    • Faculty Research

    Eataly: Reimagining the Grocery Store

    By: Sunil Gupta and Michela Addis
Related Work
  • Eataly: Reimagining the Grocery Store By: Sunil Gupta and Michela Addis
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