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• Supplement | HBS Case Collection | October 2018

  Zalora: Data-Driven Pricing

  Sunil Gupta, Pavel Kireyev and Srinivas Reddy

  Citation:

  Gupta, Sunil, Pavel Kireyev, and Srinivas Reddy. "Zalora: Data-Driven Pricing." Harvard Business School Spreadsheet Supplement 519-701, October 2018.  View Details

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• Case | HBS Case Collection | October 2018

  Zalora: Data-Driven Pricing

  Sunil Gupta, Pavel Kireyev and Srinivas Reddy

  Keywords: marketing; data; pricing;

  Citation:

  Gupta, Sunil, Pavel Kireyev, and Srinivas Reddy. "Zalora: Data-Driven Pricing." Harvard Business School Case 519-021, October 2018.  View Details

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• Case | HBS Case Collection | September 2018

  OYO: Creating Effective Spaces

  Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo

  Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed to capture almost 1.5% of India's budget hotel market. Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform the company from being a technology player to a hotel developer. OYO now aspires to convert corporate spaces and homes into accommodation spaces and to make its mark worldwide.

  Keywords: technology; Accomodation; app development; operations and processes; innovation; strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia;

  Citation:

  Narayandas, Das, Sunil Gupta, Rachna Tahilyani, and Mahima Rao-Kachroo. "OYO: Creating Effective Spaces." Harvard Business School Case 519-023, September 2018.  View Details

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