Publications
Publications
- January 2015
- HBS Case Collection
Monte-Carlo Weddings
By: Anat Keinan and Sandrine Crener
Abstract
Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other high-net-worth individuals from around the world. After 10 years in operation, constantly innovating and pushing the bar higher, Frank is wondering what is next for him and his company. Could he further elevate a wedding experience and exceed his demanding clients' expectations? Is it possible or even desirable to grow his high-touch, fully customized service provider business? How can he leverage his brand, reputation, and success in the French Riviera to build a larger business and stronger brand? What should he do next? Is he ready for another change?
Keywords
Luxury Brand; Luxury Service; Luxury Consumers; Exceeding Consumer Expectations; Wedding Planner; Destination Wedding; Event Planner; Event Management; Entrepreneurship; Growth Strategy; Monaco; Monte-Carlo; Brand Building; Reputation Management; Word Of Mouth; Customer Satisfaction; Client Acquisition; Diversification; Wealth; Marketing Strategy; Business Growth and Maturation; Service Delivery; Luxury; Brands and Branding; Growth and Development Strategy; Service Industry; France
Citation
Keinan, Anat, and Sandrine Crener. "Monte-Carlo Weddings." Harvard Business School Case 515-071, January 2015.