The Truth about CSR

Kasturi  Rangan; Lisa  Chase; Sohel  Karim

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Article | Harvard Business Review | January–February 2015

The Truth about CSR

by Kasturi Rangan, Lisa Chase and Sohel Karim

Abstract

The article discusses corporate social responsibility (CSR) programs. In the authors' view many of these programs consist of disparate, uncoordinated initiatives that fail to maximize their impact. They recommend a more coherent strategy that divides CSR efforts into three categories including those related to philanthropy, operational effectiveness, and shaping the firm's business model to better create shared value. Consideration is also given to developing metrics for assessing CSR performance.

Format: Print

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Citation:

Rangan, Kasturi, Lisa Chase, and Sohel Karim. "The Truth about CSR." Harvard Business Review 93, nos. 1/2 (January–February 2015): 40–49.

About the Author

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

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The Truth about CSR

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