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  • January–February 2015
  • Article
  • Harvard Business Review

The Truth about CSR

By: Kasturi Rangan, Lisa Chase and Sohel Karim
  • Format:Print
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Abstract

The article discusses corporate social responsibility (CSR) programs. In the authors' view many of these programs consist of disparate, uncoordinated initiatives that fail to maximize their impact. They recommend a more coherent strategy that divides CSR efforts into three categories including those related to philanthropy, operational effectiveness, and shaping the firm's business model to better create shared value. Consideration is also given to developing metrics for assessing CSR performance.

Citation

Rangan, Kasturi, Lisa Chase, and Sohel Karim. "The Truth about CSR." Harvard Business Review 93, nos. 1/2 (January–February 2015): 40–49.
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About The Author

V. Kasturi Rangan

Marketing
→More Publications

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More from the Authors
  • The Freedom Fund (B) By: V. Kasturi Rangan and Courtney Han
  • The Freedom Fund (A): Ending Modern Slavery By: V. Kasturi Rangan and Courtney Han
  • OneTen: One Million Careers for Black Talent By: Boris Groysberg, V. Kasturi Rangan, Annelena Lobb and Kerry Herman
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