Publications
Publications
  • December 2014 (Revised February 2017)
  • Case
  • HBS Case Collection

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of the complex environment surrounding genetically modified foods.

Keywords

GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States

Citation

Alvarez, Jose B., and Mary Shelman. "Simplot Plant Sciences: Designing a Better Potato." Harvard Business School Case 515-042, December 2014. (Revised February 2017.)

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