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Aspen Skiing Company Video Supplement

By: Michael W. Toffel
  • Format:Video
  • | Language:English
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Abstract

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing" given that Aspen's ski resorts are themselves environmentally intensive operations.

Keywords

Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Entertainment and Recreation Industry; Aspen

Citation

Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.

About The Author

Michael W. Toffel

Technology and Operations Management
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