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  • December 2014
  • Case
  • HBS Case Collection

JBS

By: David E. Bell
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

JBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form their own opinion and consider whether the success/failure of the company is due to the personal style of the CEO, Wesley Batista. A current issue is the recent expansion of the company into value-added protein products in a division called JBS Foods.

Keywords

Protein; Beef; Brazil; Prepared Foods; Agribusiness; Agriculture; Expansion; Growth Management; Food; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Brazil

Citation

Bell, David E. "JBS." Harvard Business School Case 515-066, December 2014.

About The Author

David E. Bell

Marketing
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