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  • December 2014 (Revised October 2015)
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Susie Mulder at NIC+ZOE

By: David Fubini, Joshua Margolis and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not.

Keywords

Clothing; Fashion; Fashion Design; Leadership; Leading Change; Growth and Development Strategy; Private Equity; Decision Making; Apparel and Accessories Industry

Citation

Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)
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About The Authors

David G. Fubini

Organizational Behavior
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Joshua D. Margolis

Organizational Behavior
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Related Work

    • December 2014 (Revised October 2015)
    • Faculty Research

    Susie Mulder at NIC+ZOE

    By: David Fubini, Joshua Margolis and Kerry Herman
Related Work
  • Susie Mulder at NIC+ZOE By: David Fubini, Joshua Margolis and Kerry Herman
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