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  • December 2014 (Revised July 2021)
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Discovery Limited

By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
  • Format:Multimedia
  • | Language:English
  • | Pages:21
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Abstract

Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not only make money but also have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other insurance areas and financial services products and also entered new markets abroad. In late 2014, Gore and his team had to decide how to further develop the company and prioritize among many growth opportunities.

Keywords

Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa

Citation

Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
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About The Authors

Michael E. Porter

Strategy
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Mark R. Kramer

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Related Work

    • November 2018
    • Faculty Research

    Discovery Limited

    By: Mark R. Kramer
    • December 2014 (Revised July 2021)
    • Faculty Research

    Discovery Limited

    By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
Related Work
  • Discovery Limited By: Mark R. Kramer
  • Discovery Limited By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
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